Salesforce MVP / Business Architect
Guillermo is the CEO and Business Architect at Periccia, LLC. a Salesforce implementation firm. He holds a B.A. in International Business from Dominican University. He began working with Salesforce in 2007. He is a Salesforce Certified Administrator and App Builder. He is a Salesforce MVP and runs the Orange County User Group. He’s been actively managing both Force Academy LA and Tahoe Dream’n for the last several years. He’s most recently join PepUp Tech as a Board Member, Master Instructor and Curriculum Designer to help empower minorities through education via the Salesforce platform. He is passionate about helping ohana of all colors of the rainbow and orientations to learn about the trailblazer community and how it can help them shine. He’s an active member of all the SoCal Community Groups. He has presented at Dreamforce and countless User Group events on various business process automation topics. His personal goal is to do 3 pro-bono Non-Profit projects a year to give back to the community in the spirit of the 1:1:1 model.
Guillermo has a consulting background where he’s worked with clients by understanding their operations and in turn helping them optimize their internal processes. He’s worked both with Non-Profit and For-Profit organizations. He has implemented Salesforce in both SMB and Enterprise class corporations spanning multiple countries with up to 3,000 user instances.